As consumers make the transition from analogue to digital television, they are becoming increasingly aware of the benefits of digital recording: from free-to-air and pay-TV applications, to Freeview Playback and its associated time-shift programming.

This ever-increasing appetite for on-demand entertainment is driving a need for increased storage capacities and higher video resolutions which, in turn, push data rates and file sizes upwards: the result is the increased adoption of hard disk drives into consumer electronic applications.

The latest generation of Hitachi drives, such as the powerful CinemaStar 7K1000, are designed to meet the demands of the modern consumer. They offer multiple form factors to give high-quality video streams, quiet acoustics, ultra-slim drive sizes and low-power management to ensure customer satisfaction and reliability.